I GOT BORED. SO I MADE A T-SHIRT.
Apparently this is what happens when I get bored.
I make things.
This time, I made a T-shirt.
Except, obviously, I couldn’t just make a normal T-shirt and quietly put it on the internet like a sensible person.
It says:
F*CK A SEAT AT THE TABLE™
I’M BUILDING THE WHOLE DAMN BUILDING.
And somehow that sentence has become much bigger than a T-shirt.
WHY A SEAT AT THE TABLE?
For years, we’ve been told that getting a seat at the table means we’ve made it.
Get invited into the room.
Get accepted.
Get picked.
Get promoted.
Get somebody else to decide you belong there.
And at some point I thought…
Why am I waiting for permission?
I don’t want somebody else’s seat.
I have ideas. I have a voice. I have things I want to build.
So f*ck the seat.
I’m building the whole damn building.
THEN SOMETHING WEIRD HAPPENED.
I started wearing the T-shirt.
And every time I put it on, I noticed my energy changed.
Overthinking something?
F*ck it.
Worried what people might think?
F*ck it.
Waiting until everything is absolutely perfect before doing the thing I already know I want to do?
F*ck. It.
🤣
It became less like a T-shirt and more like a switch.
So I started calling it:
YOUR F*CK IT UNIFORM.
Not because a T-shirt magically gives you confidence.
It doesn’t.
But sometimes you need something that reminds you of the version of yourself you were about to talk yourself out of becoming.
Don’t wear how you feel.
Wear who you’re about to become.
And apparently, this is mine.
I got bored. So I made a T-shirt.
AND THEN I NEEDED MUSIC…
This is where things got slightly out of hand.
I was editing the launch reel and couldn’t find the right soundtrack.
I wanted something that sounded like me.
Something with Bangla in it. Something cinematic. Something dramatic. Something that felt like walking into a room knowing you weren’t waiting to be invited anymore.
So naturally…
I made the bloody music too.
😭
This was not part of the plan.
There was no plan.
I was bored.
We have established this.
WHY DROP 001?
Because I don’t want to make endless stuff for the sake of making stuff.
I want to make things that mean something.
So this is Drop 001.
The first edition of F*CK A SEAT AT THE TABLE™ says:
I’M BUILDING THE WHOLE DAMN BUILDING.
It’s available for seven days only.
After that, this edition closes.
That doesn’t mean you’ll never see these words again. One day I might decide they belong on something completely different.
But this exact edition?
That’s the point.
THE PHRASE CONTINUES. THE EDITION DOESN’T.
DROP 001
Two versions.
The F*ck It – Women’s Baby Tee
Fitted. 240gsm cotton. White or apricot.
The F*ck It – Unisex Heavyweight
Relaxed. 260gsm heavyweight cotton. Vintage washed. Black.
Different energy.
Same message.
F*ck waiting for permission.
ONE LAST THING.
Digital Matriarch was never supposed to be about putting my name on stuff.
It’s about identity.
Culture.
The stories we’re handed.
The ones we’re not.
The boxes we’re expected to fit inside.
And what happens when we decide to build something different instead.
Sometimes that becomes a story.
Sometimes it becomes a rabbit hole.
Sometimes it becomes a community.
And apparently…
sometimes it becomes a T-shirt.
🤣
Welcome to Drop 001.
F*CK A SEAT AT THE TABLE™
I’m building the whole damn building.
Your F*ck It Uniform.
Available for 7 days only.